Snap-on will serve as the title sponsor of the 2026 Snap-on INDYCAR Weekend on Aug. 28-30 at Milwaukee Mile, expanding to the only NTT INDYCAR SERIES doubleheader of the season and strengthening the partnership between two iconic Wisconsin brands on the world’s oldest continuously operating motor speedway.

Founded in Milwaukee in 1920, Snap-on manufactures in 15 facilities across the U.S., including two in Wisconsin. The company is a leading global innovator, manufacturer and marketer of tools and equipment, exclusively serving professionals – the makers and fixers essential to everyday life, from repair garages to aviation hangars, and oil and gas platforms.

“After a successful 2025 race weekend, we are excited to build on the foundation with a trusted, local partner like Snap-on as the title sponsor for our doubleheader race weekend,” said Shari Black, CEO of Wisconsin State Fair Park. “Together, we look forward to continuing to showcase our Wisconsin pride and traditions that drive racing and the fan experience forward.”

Milwaukee Mile

The Saturday, Aug. 29 race on the 1-mile oval will be branded as the Snap-on Makers and Fixers 250, recognizing the skilled professionals who keep the world moving. The event will also highlight Snap-on’s partnership with career and technical education programs and the students, instructors and alumni who represent the nation’s current and future Makers and Fixers. Select participants will receive a special VIP race-day experience.

The Sunday, Aug. 30 Snap-on Milwaukee Mile 250 will spotlight one associate from each of Snap-on’s 15 U.S. manufacturing plants, collectively known as the “Factory 15.” These associates will participate in a special VIP race day experience in recognition of their contributions as Snap-on “Makers” and their role in American manufacturing, forging tools used by the country’s Makers and Fixers.

Snap-on INDYCAR Weekend at Milwaukee Mile will be an action-packed weekend, both on and off track. The Free Fan Zone returns, featuring Wisconsin State Fair fun, live music, and activations including a true Snap-on fan experience with product demonstrations, a Snap-on truck parade, and interactive activities. Together, we’re turning up the intensity with the only NTT INDYCAR SERIES doubleheader of the season - and delivering a race weekend that honors the makers, the fixers, and the fans who fuel it all.

Ticket renewals open on Feb. 24, with tickets going on sale March 6. Additional event news will be announced soon. Learn more about the event and sign up for updates here.